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坚定的改革家 托本•尼尔森—孟凡专访哥本哈根皮草前任总裁

发布时间: 2016-04-25 09:49:47   |  来源: 联盟中国   |     |  责任编辑: 曹洋

 

孟凡:基于您丰富的经历和深入的理解,是否能跟当前处于市场波动中缺乏方向的人们分享一下您对行业未来的看法?

托本:如果皮草行业能够不断适应需求的变化,我深信这个行业有着光明的前景。举例来说,我认为皮草成为传统时尚行业不可分割的一部分至关重要。因此,皮草行业学会和时尚行业进行合作以及了解对方的商业模式变得非常重要。正是出于这一认识,哥本哈根皮草设立了KiCK(哥本哈根国际创意中心)和 Oh! by Kopenhagen Fur(零售配饰品牌)这两个部门。这个过程是艰辛的,但是没有什么是不可能的,目前为止的进展还是不错的。

I am convinced that our industry has a very good future, provided that the industry constantly adapts to changing requirements. For instance, I think that it is extremely important that fur becomes an integral part of the traditional fashion industry and therefore, it is very important that the fur industry learns to cooperate with the fashion industry and understands the fashion industry's business model. It is this realization that got Kopenhagen Fur to establish KiCK and Oh! by Kopenhagen Fur. It is difficult, but certainly not impossible. Our experience has so far been quite positive.

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