With the sound development and integration of tourism, China has achieved a historic leap from a big tourist country to a strong one, and entered the era of mass tourism. At present, the priority of people's pursuit for tourism products has changed from the quantity to the quality. To vigorously promote quality tourism has become one of the requirements of national strategies in every respect in the new era, such as practicing the "Two Mountains" theory, intensifying the supply-side structural reform, pursuing rural vitalization strategy, winning the battle against poverty, and building the new pattern of comprehensive opening up. At the same time, people's consumption concept on tourism has also begun to transform, which not only indicates the start of a brand new era of tourism, but marks the emergence of tourism-themed popularization. It is vital to follow the changes in the media environment and marketing methods, and make constant improvements.
To promote China's tourism and improve marketing patterns, China Internet Information Center (China.org.cn/China.com.cn) will hold the "New Era·China Quality Tourism Marketing Summit" -- "2019 Splendid China List", aiming to achieve a better life.