International Summit on Cultural and Tourism Integration in the New Era

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承办单位:中国网 北京华众印象文化传媒有限公司

2018”Splendid China” list will accompany the campaign of "Beautiful China", gather features, spread Chinese culture, and lead the tourism fashion.It will create a new guide for China's international tourism destination and become a guide for public travelling. The list will be released by 9 languages including English, French, Spanish, Japanese, Korean, Arabic, Russian, German and Esperanto and be popularized all over the world in the name of “the best destinations in China for non-Chinese”

  • The most beautiful village and town

  • The most beautiful Chinese symbol

  • Brand enterprise of culture and tourism


Market: With the integration of culture and tourism involved into the national strategic system, the demand side puts forward new requirements to the supply side. From the perspective of “think globally and act locally”, enhances the development of supply and demand through topic selection, platform building and elites’ wisdom collection.

Industry: Other new requirements comes from fine-scale development of industrial chains such as holistic tourism, civilized tourism, poverty alleviation through tourism, sports tourism, research and study tourism, and more themes, and morederivation and transformation based on tourism destinations.Since 2018, the cultural tourism industry has experienced carding and upgrading, and localization and internationalization are in urgent need of more effective integration.

Investment: In the context of the new era entering integration of culture and tourism, national investment in tourism continuously gains momentumin 2018. It is expected that direct tourism investment will exceed 2 trillion RMB throughout the year. The investment direction and investment ratio have been changed significantly. How to maintain competitiveness and resource scarcity has becomethe focus of the tourism industry when facing changing markets and new investment perspectives.

Technology: Smart tourism has entered a new level under the background of pouring new trend and new technology such as live broadcast, panoramic view, virtual reality, augmented reality, big data and blockchain.We should take advantage of technology and be brave to connect these technology, and turn refined tourism big data into productivity, to make science and technology an indispensable element in every travel service path. We should be eager to innovate and lead the future.

1.Academic—— the summit provides intellectual support fordelegates in forms of dialogue, keynote speeches and cases sharing to analyzehow to establishregional brand strategy utilizing management, governance, marketingand internet;
2.Platform—— the conference will be based on the concept of "sharing, co-building and co-governance", gather partners with high quality resources in the culture and tourism industry and invite industry leaders, pioneers in rural regeneration areas, financial experts and culture and tourism experts,who will share great presentations and dialogues ontopics such as the upgrading of culture and tourism industries, rural revitalization, tourism + finance to creat a global tourism integration and matching platform.
3.Participation——2018 "splendid China"list will be decided by Netizens’ voting and satisfaction adjustment online on Apps, which can establish the tourism brand effectively.
4.Spreading——the "Splendid China" will comprehensively recommend tourist destinations in all aspectsutilizing’s influence by Chinese and English edition on, create personalized service for international tourists and a one-stop platform for in-depth experience of Chinese culture and become a new guide for China's international tourism destinations.